Crown, one of the world’s largest material handling companies, celebrated its 80 year anniversary in 2025. Crown has a long history of exploring and developing advanced technology that has helped direct and define the future of material handling. As the company continues its industry leadership, it is working closely with customers to incorporate several trends creating change in the warehouse and broader supply chain.
These include:
- Exploring flexible approaches to automation
The prioritisation of tasks and equipment that are ideal for automation is evident. Customers are developing a clear path to a tangible return on investment, which they can build upon to strategically evolve their automation efforts in support of fulfilment strategies.
- Enhancing operator experience
Greater connectivity is enabling fleet managers to create a more informative and personalised experience for operators that is designed to simplify onboarding, maximise productivity, reinforce safety, and emphasise engagement to improve workforce retention.
- Harnessing data
Customers are identifying and prioritising the type of data they want to gather and establishing a plan and processes to share relevant, timely information with the right departments and individuals at the right time. Data is presented in a manner that makes it actionable to create meaningful operational and behavioural changes.
- Considering alternative power sources
Companies are looking at innovative power sources for their forklifts to eliminate some of the pain points associated with the lead-acid battery power source. V-Force lithium-ion is one option that offers a number of productivity, maintenance and operating cost advantages.
Read the full Press Release.